MAISON&OBJET

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International purchasers flock to MAISON&OBJET

The unique nature of the MAISON&OBJET trade show is appealing to an increasingly broad and high-quality audience.

 

The event, organized from 9th to 13th September, drew to a close having recorded a further rise in visitor numbers (up 2.7%), supported by an 8.2% increase in the number of international visitors.

 

While the share of French visitors fell slightly (down 1%), global specifiers and distributors flocked to Paris, with a new show of strength by representatives of mass export, led by the Americans (up 19%) and Japanese (up 16%), and significant growth in the number of visitors from Eastern Europe (up 56%), the Middle East (up 39%), South America (up 19%) and Asia (up 18%). Members of the European Union were also out in force with a stable visitor numbers (up 1%), despite a decrease in Italian visitors (down 10%).

 

This very high quality international audience now represents 43% of the trade show’s visitors, positioning the event as a key reference point in the global home-fashion market. This position is confirmed by unprecendented international media coverage and a 42% increase in accreditations issued to foreign journalists.

 

 

Although the French press did not attend in such high numbers this year, in the eyes of the world MAISON&OBJET is a key vantage point for emerging trends and high-end creativity.

 

This unique event, marked by its interdisciplinary and selective character, is completely in line with the singularity of current times and fashions, as described in the 19th Inspirations book published by the MAISON&OBJET Home Observatory, which will celebrate its 10th anniversary

in 2012.

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